ADOBE MARKETO ENGAGE

Powerful marketing automation — now with an agentic experience.

Marketo Engage is an AI-powered enterprise marketing automation solution built to scale personalized buyer engagement and grow predictable pipeline and revenue.

Announcing the Marketo Engage MCP server.

Connect Marketo Engage to your preferred AI applications and LLMs.

Explore the features of Marketo Engage.

Easily plan, execute, and measure personalized omnichannel campaigns with an agentic user interface — whether they’re batch email, automated nurture, or advanced multi-step campaigns. Marketo Engage keeps your sales and marketing teams aligned while its native extensibility keeps your marketing stack integrated.

Put AI to work in your daily workflows.

Start using AI on day one to create and activate campaigns faster — with a conversational interface and agentic AI embedded seamlessly in your existing workflows.

• Integrate your favorite AI tools and agents into your Marketo instance.
• Off-load operational work to AI so your teams can focus on work that directly drives business impact.
• Rapidly iterate on personalized email copy, subject lines, and Firefly-powered images.
• Easily onboard new users with an AI assistant that answers questions with step-by-step guidance.*

*_Coming soon_

The latest and upcoming innovations for Marketo Engage.

These cutting-edge features offer updated efficiency and let you deliver modern customer experiences.

• An agentic user experience to quickly create, analyze, and optimize multitouch journeys at scale.*
• AI agents that bring more automation to Marketo Engage workflows for lead list import enrichment, program validation, Smart List creation, and more.*
• An AI Assistant for product knowledge and support that you can prompt to get clear, step-by-step instructions, grounded in official Adobe documentation, right where you are working.*
• More productive business development representative (BDR) teams that are equipped with AI-powered tools to accelerate research and improve engagement with prospective customers.*
• Fast, easy access to rich Marketo Engage data that streams real-time lead activity and user audit data directly from Marketo Engage to any internal or external system to activate or analyze.

*_Coming soon_

Adobe Marketo Engage use cases

Customer lifecycle engagement

AI-driven workflows keep your customers engaged after their initial purchase, increasing usage, customer retention, and lifetime customer value.

Cross-channel personalization

Create relevant and consistent customer experiences across channels to remove buying friction, accelerate the customer journey, improve marketing efficiency, and increase deal velocity.

Align sales and marketing

Maximize revenue and deliver exceptional customer experiences by aligning marketing and sales teams with unified strategies, cohesive data, and consistent messaging.

Prove marketing impact

Make confident marketing investment decisions with shared insights and accurate marketing attribution.

Learn more about Marketo Engage.

Questions? We have answers.

• What is Marketo Engage?
• What is marketing automation, and why is it important?
• What are common digital marketing strategies?
• What is account-based marketing (ABM)?
• What is lead management?

Let us show you the full power of Adobe Marketo Engage.

Grow pipeline and conversions with B2B marketing automations.

Create, manage, and measure campaigns with the easy-to-use tools in Adobe Marketo Engage — while keeping sales and marketing in sync.