Real-Time CDP

Harness customer experience data for intelligent activation.

Unify and harmonize data from every source to create AI-powered profiles and audiences for personalized, in-the-moment engagement across the full customer journey — all while respecting customer preferences.

Explore the features and capabilities of Real-Time CDP.

Built on Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments with intelligence for real-time B2C and B2B use cases across the entire marketing funnel, without relying on third-party cookies.

• Flexible connectivity
• Harmonized data access
• Intelligent audience management
• Data governance
• Full funnel activation

Connect to data from one flexible environment — no matter the source.

Take full advantage of your data warehouse investments and easily enrich first-party data to empower enterprise teams to activate valuable data and drive more personalized customer experiences.

• Maximize the value and minimize the movement of your data with a flexible architecture. Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets.
• Build powerful, federated audiences. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources.
• Unify comprehensive data sources. Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization.

The latest innovations for Real-Time CDP.

Real-Time CDP is progressing the category with new ways to personalize every moment in the customer journey at scale.

• Expanding the real-time customer profile with AI context and meaning to power customer engagement in the agentic era. Real-Time CDP will power the agentic era by incorporating unstructured datasets such as conversational intent, audio, video, image, and documents, alongside traditional structured data sets such as CRM and owned channel engagement.
• Re-envisioning audience creation and management with agentic capabilities in Real-Time CDP. Enhancements to Audience Agent — powered by Adobe Experience Platform Agent Orchestrator — provide proactive alerts with explanations that reduce troubleshooting efforts and minimize repetitive tasks.
• Increased scale, visibility, and flexibility that ensures personalization during peak business periods. Harness new monitoring and visibility dashboards and the ability to scale critical capabilities.
• Expanded data composability. Utilize bidirectional zero-copy data sharing with additional partners to enhance audience building with relational data objects from enterprise systems.

Adobe Real-Time CDP use cases

Engage new audiences.

Discover and engage new audiences without relying on third-party cookies.

Convert unknown prospects.

Recognize and remarket to unknown visitors with personalized experiences for better conversion.

Create customer profiles.

Build unified profiles that power more targeted and relevant omnichannel experiences.

Retain customers.

Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers.

Govern customer data

Earn and maintain customer trust through responsible data governance, management, and usage.

Let us show you the full power of Adobe Real-Time CDP.

Adobe Real-Time CDP for unified customer profiles.

Description: Unify and harmonize customer data to build AI-powered audiences and real-time profiles for personalized engagement across the customer journey.