# ADOBE DYNAMIC CHAT

## Conversational marketing to qualify buyers faster.

Generate more leads, boost conversion, and accelerate sales cycles. Dynamic Chat lets you engage and qualify buyers faster – all with generative AI-powered conversations.

### Add generative AI and conversational marketing to your demand generation strategy.

Adobe Dynamic Chat is an end-to-end conversation automation tool that expands Marketo Engage's B2B marketing capabilities and gives customers multiple ways to independently engage with your site, book meetings, and get answers to questions.

Real-time audiencesOmnichannel conversationsAutomation & personalizationSales engagementRouting & meetingsReporting

#### Reach the right audiences.

Use real-time cross-channel data to segment audiences and deliver relevant conversations to prospects.

- **Dynamic lead- and account-based targeting**. Include and exclude customers automatically from conversations based on lead and account attributes.
- **Account-based marketing data**. Personalize conversations using named account lists and route them to the appropriate teams.
- **Buying group targeting**. Pinpoint buying group members with personalized dialogues based on account roles and buying group journeys.
- **CRM data integration**. Refine audience segments using existing CRM data.

### Discover the Adobe advantage.

#### Built-in and ready in minutes

Deploy chat campaigns quickly using generative AI and existing Marketo Engage capabilities.

#### More than just a chatbot

Turn landing pages and forms into conversations and booked meetings with the click of a button.

#### Exclusive Marketo Engage capabilities and integrations

Get access to Marketo Sales Insight, Smart Lists, landing pages, form builder, and Adobe Audience Sync to unlock Adobe-only chat use cases.

#### Generative AI designed for B2B

Engage customers in a personalized manner using unique B2B data and generative AI workflows designed for sales and marketing, with governance at the core.

## Learn more about Adobe Dynamic Chat.

[Content as a Service v3 - Dynamic chat - Thursday, January 16, 2025 at 16:49](https://milo.adobe.com/tools/caas#~~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)

### Let buyers get answers and self-qualify with conversational marketing.

Empower visitors to engage with your site, book meetings, and more with Adobe Dynamic Chat — an end-to-end conversation automation tool.

**Primary Tag:**  caas:content-type/product-page

**Tags:** caas:content-type/product-page, caas:products/marketo-engage-bizible