# ADOBE MARKETO ENGAGE FEATURES

## Campaign operations and workflows

Simplify and automate the more complex, time-consuming aspects of marketing — such as sending emails, updating field values, scoring leads, and more — through a combination of rules and AI to improve the efficiency and scale of your programs.

## Smart Campaign automation

Use Smart Campaigns to define and execute customer-facing and internal marketing actions that can be triggered dynamically or scheduled. Smart Campaigns are underpinned by an advanced automation engine that includes the following:

- **Adaptable framework.** Fully customize each Smart Campaign list, as well as actions and triggers. Tackle sophisticated use cases — like multichannel lifecycle campaigns — by connecting and nesting multiple Smart Campaigns.
- **Smart Lists.** Use filters to identify a dynamic list of people or accounts to target with actions.
- **Actions.** Automate actions or flow steps based on changes to scores, program status in CRM, and more.
- **Triggers and batches.** Define the schedule or conditions that will trigger an action or sequence. Set actions as one-time, recurring, or configure them to respond to business or customer signals in real-time.
- **Webhooks.** Enable interaction with third-party tools using webhooks and API integrations **.**

## Journey builder

Design sophisticated nurture campaigns with multiple streams and integrated channels using a marketer-friendly canvas. This streamlines campaign deployment and time to market.

- **Drag-and-drop interface.** Configure condition and action sequences in a clean and easy-to-understand layout.
- **Engagement map.** Visualize your campaign flows and see multiple campaigns, their nested and/or connected relationships, and how customers might flow between them in a way that’s easy to share and explain to stakeholders.

## Learn more about journey builder.

## Programs, templates, and cloning

[Build, copy, and repeat campaigns](https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/best-practices-to-organize-a-new-instance) with templates, cloning, and programs that let you manage Smart Campaigns at scale.

- **Program templates.** Take advantage of fully built-out programs with placeholders for elements, such as text and media, to build complex campaigns involving multiple streams and nested programs. Simply clone the program template and make campaign-specific edits.
- **Cloning.** Clone an entire program — including all the assets, creative, tokens, and more — with a click of a button. Then simply adjust specific variables to be relevant for the new campaign. This saves you the hours it takes to replicate successful programs.
- **Asset templates.** Wireframes for emails or landing pages can be customized to match brand preferences and guidelines. Using asset templates accelerates individual email builds while maintaining cohesion and consistency.

## Learn more about programs, templates, and cloning.

## Explore the tools that let you streamline B2B campaign development.

The powerful marketing automation within Adobe Marketo Engage lets you increase efficiency with automated workflows, powerful AI, and more.