Adobe Journey Optimizer

Engage every customer. Any moment. Any channel.

Adobe Journey Optimizer is a customer journey management solution that lets you orchestrate and deliver personalized customer engagement across all channels, including email, web, app, mobile, and in-person, in the moments that matter to the customer.

Explore the features and capabilities of Adobe Journey Optimizer.

Consumers are inundated with marketing, a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

Unified profiles & audiences, Journey orchestration, Messages & content, AI decisioning, Campaign orchestration

Profiles and audiences ready for personalized engagement.

Understand every customer as an individual with ready-to-engage, unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also controlling for audience overlap.

• Bring together customer attributes and events from across online, offline, and pseudonymous sources into unified, activation-ready customer profiles.
• Effortlessly create, manage, rank, and enrich audiences using a visual, no-code, canvas-based workflow.
• Respect and protect your customers with enterprise-level data privacy and governance tools.

Adobe Journey Optimizer channels

Email marketing

A single tool to deliver batch campaigns and real-time emails triggered by customer behaviors.

Mobile engagement

Create and launch in-app messages, push notifications, and SMS/MMS experiences.

Web personalization

Visually edit web content, create in-browser messages, and continuously optimize your site effortlessly.

Introducing Journey Agent to create, analyze, and optimize customer journeys.

Marketers can now use an agentic AI-powered subject matter expert to help them easily create and optimize journeys that engage, convert, and retain customers and increase loyalty.

• Easy journey creation. Generate multistep journeys using natural language text prompts or image upload.
• Accelerated content generation. Create on-brand and channel-ready content for your journeys.
• Journey simulation (coming soon). Pressure-test and validate end-to-end journeys before activation using synthetic users and simulated content.
• Proactive optimization. Monitor planned and active journeys and review recommended actions to address conflicts or anomalies as they arise.
• On-demand insights. Use prompts or questions to discover valuable insights on journey performance.

Adobe named a Leader for multichannel marketing hub solutions.

Learn why Forrester named Adobe a Leader.

Driving results for some of the world’s biggest companies.

“Just looking at our first use cases, we've already generated great engagement and results…We’ve transformed how our teams work together and the technology we use to put customer journeys front and center.”
Bennett Fox-Glassman, SVP of Customer Journey
Macy’s

Questions? We have answers.

What is Adobe Journey Optimizer?

Which roles and industries benefit most?

Does Adobe Journey Optimizer require Adobe Experience Platform?

How fast can organizations start seeing value from Adobe Journey Optimizer?

Is Adobe Journey Optimizer ready for regulated industries?

How is Adobe Journey Optimizer different from campaign management tools?

How does Adobe Journey Optimizer help unify brand and performance marketing across teams and regions?

What ROI can marketing leaders expect from real-time orchestration?

Can Adobe Journey Optimizer support multibrand or multiregion use cases?

What onboarding and operational support is available for IT and marketing teams?

Let us show you the full power of Adobe Journey Optimizer.

Adobe Journey Optimizer uses real-time, AI-driven signals to help you create, analyze, and optimize customer experiences for lasting impact.