Adobe GenStudio for Commerce Media Networks | Retail Media Automation
ADOBE GENSTUDIO FOR COMMERCE MEDIA NETWORKS
Activate shopper intelligence into personalized ads at scale.
Empower suppliers with creative automation, built-in governance, and closed-loop performance intelligence in one unified workflow. Adobe GenStudio for Commerce Media Networks can transform your network’s shopper intelligence into personalized, brand-safe ads for suppliers, across many surfaces.
Personalized ads at the speed of commerce.
Turn your commerce media network’s first-party data and supplier relationships into personalized advertising at scale. Adobe GenStudio for Commerce Media Networks uses AI to give you the creative generation, brand governance, workflow automation, and performance intelligence that helps suppliers launch faster, optimize continuously, and drive measurable business outcomes.
Scale advertiser volume without adding creative capacity.
Empower suppliers to generate personalized, production-ready, brand-safe ads without dependency on creative or trafficking resources.
- Generate personalized ad variants at scale by unifying brand guidelines, product information, and audience data into every asset.
- Automatically adapt every creative asset to each connected surface specification, eliminating manual rework across platforms.
- Activate approved display and CTV ads directly to connected platforms, including Meta, TikTok, Google Campaign Manager 360, LinkedIn, and The Trade Desk.
Purpose-built for advertiser trust and brand control.
Enforce brand safe campaigns with built-in governance and data isolation at enterprise scale.
- Enforce dual-brand compliance by ensuring ad variants adhere to both network and supplier brand guidelines simultaneously.
- Consolidate creative, legal, and copy reviews into a single, native-governed workflow.
- Grow advertiser engagement by delivering the full ad generation workflow natively inside the network platform via SSO or API.
- Protect supplier's content and data within an isolated and segmented environment.
Power a continuous performance loop.
Transform campaign signals into actionable intelligence that fuels smarter, higher-performing campaigns with every iteration.
- Leverage insights from ads automatically tagged with creative metadata such as color, product, and visual attributes for performance signals.
- Surface real-time performance enabling campaign managers to act on live insights.
- Improve ad performance and personalization with every campaign by connecting first-party and third-party data to audience attributes and outcomes.