# ADOBE FIREFLY CREATIVE PRODUCTION FOR ENTERPRISE

## Scale content with agentic production workflows.

Automate creative production with governed workflows that connect Adobe and third-party tools, templates, and AI to deliver campaign-ready content across channels and regions faster.

## Move from concept to activation with scaled production.

Firefly Creative Production coordinates the models, creative actions, reviews, and delivery steps across the production lifecycle — so teams spend less time managing production and more time on the work that matters.

### Build production workflows easily with guided visuals and AI assistance.

- Assemble creative-centric steps for generation, editing, and layout in a single interface.
- Use AI agents to draft workflows, answer questions, and troubleshoot issues as you build.
- Unlock structured inputs, branching paths, reusable components, and asset-aware handling for advanced builders.

## Choose the best model for the result you need.

Firefly Creative Production supports Adobe Firefly models and can extend workflows with third-party and custom models (video coming soon). Teams can choose the right model for each step while keeping outputs, approvals, and delivery in one governed production system.

## Learn how Firefly Graph and Firefly Creative Production work together to connect creative development with scaled production.

## Unlock more with Adobe content supply chain integrations.

### Adobe Workfront

Route production outputs to proofing and approvals so reviews happen in context of briefs, tasks, and stakeholders.

### Adobe Frame.io

Streamline review and collaboration for rich media by saving outputs for feedback and iteration.

### Adobe Experience Manager Assets

Connect production inputs and outputs to your asset management solution, ensuring proper governance and activation readiness.

## Questions? We have answers.

### What is Adobe Firefly Creative Production?

### Who is Firefly Creative Production for?

### How is Firefly Creative Production different from Firefly Graph?

### Does Firefly Creative Production require a development team or IT resources to deploy?

### How is this different from other workflow automation tools?

### What out-of-the-box workflow templates are available to get started with in Firefly Creative Production?

### Which AI models are available for generation with Firefly Creative Production?

### How does Firefly Creative Production fit with Workfront, Frame.io, and DAM systems?

### How does pricing work for Firefly Creative Production?

### How do agents support creative production workflows?

### Does Firefly Creative Production support 3D product content?

## Let us show you the full power of Firefly Creative Production.

### Build, publish, and deploy production workflows.

Adobe Firefly Creative Production helps creative teams automate quality content at scale without developer support.