# Adobe Experience Manager Sites

## An agentic CMS to structure and scale modern experiences.

Create and deliver high-performance experiences faster — built for agility and optimized for AI-driven discovery.

## Discover Agents in Adobe Experience Manager.

[Learn more](https://business.adobe.com/blog/reimagine-brand-experience-management-for-the-agentic-web)

## Explore the features and capabilities of Adobe Experience Manager Sites.

A CMS built for how digital experience works today. Experience Manager Sites combines powerful agentic execution with a modern decoupled architecture to deliver structured, high-performing pages to any channel, front end, or agent — giving your brand the presence it needs in every experience, including AI-generated answers.

### Accelerate content creation with agentic capabilities.

Give marketers the ability to quickly create, update, and scale digital experiences faster with flexible authoring tools and built-in agentic support, all grounded in context, including a governed source of brand truth that tells every agent and model what your brand is, what it can say, and how it shows up.

- Ground every agent and AI model in context, your brand’s voice, claims, product facts, design standards, and compliance rules, so generated content is on-brand and in-policy by default, not corrected after the fact.
- Modernize legacy content and use agentic workflows to automate updates, enforce governance and streamline optimization across sites.
- Use flexible authoring to create and publish content directly from Microsoft Word or Google Docs, or use a visual editor for real-time, in-context page editing.
- Instantly create on-brand copy and image variations, test performance, and personalize content using integrated generative AI capabilities.
- Reuse content across properties, manage metadata, and streamline translation to deliver consistent global experiences.

[Learn about content creation](https://business.adobe.com/products/experience-manager/sites/content-creation.html)

## Adobe Experience Manager Sites use cases.

### [Accelerate website production.](https://business.adobe.com/products/experience-manager/sites/accelerate-production.html)

Empower any team to build and publish high-quality websites with easy-to-use tools and AI.

### [Scale experiences across brands and regions.](https://business.adobe.com/products/experience-manager/sites/build-global-site.html)

Expand web experiences across brands, regions, and languages using a shared foundation that balances consistency and local flexibility.

### [Deliver high-performance experiences by default.](https://business.adobe.com/products/experience-manager/sites/optimize-experiences.html)

Deliver fast, reliable web experiences without requiring ongoing manual optimization.

## Helping global brands drive business impact with personalization.

## Learn more about Experience Manager Sites.

## Unlock more with Adobe integrations.

Connect Adobe products to create experiences that are right on time and just right for your customers.

### Experience Manager Sites + Adobe Experience Manager Assets

Update assets and digital content everywhere automatically, saving time for developers and marketers.

[Learn more](https://business.adobe.com/products/experience-manager/assets/aem-assets.html)

### Experience Manager Sites + Adobe Commerce

Create immersive shopping experiences by enriching product pages with content, and manage both content and commerce with a single integrated system.

[Learn more](https://business.adobe.com/solutions/commerce.html)

### Experience Manager Sites + Adobe Analytics

Fuel content with real-time, omnichannel insights for better optimization and to make each customer interaction relevant.

## FAQs

### What is content personalization?

### What does Adobe Experience Manager Content Services do?

### What is a headless CMS?

### What does Adobe Experience Manager Sites Content as a Service include?

### What is a Customer Experience (CX)?

### What makes AEM Sites a truly scalable CMS for enterprises?

## Let us show you the full power of Adobe Experience Manager Sites.

### Improve content velocity with Adobe Experience Manager Sites

With marketing-friendly templates and AI-enhanced scalability, Experience Manager Sites helps create personalized experiences without the heavy lifting.